Modular's Brand Story

August 18, 2022

Tim Davis

Co-Founder & CPO

Eric Johnson

Product Lead

Matt Ellis

MetaLab Brand Director

What makes a brand? When you see an apple with a bite out of it, you immediately associate it with the famous technology company — but what about the logo elicits the feelings it does? 

A brand isn't something static you make, it's crafted and grown through your vision, mission, and the products you build. It's how you project yourself to your customers, partners, and the broader world. And it's how they perceive you in return — the values and people-like qualities they associate with your company and products.

The foundation of a great brand is a beautiful, thoughtful, and creative design, and many folks on the Modular team have helped build and craft some of the most well-designed consumer and developer products in the world.

We know the design of products on the inside is just as important as their design on the outside. We believe that functional and high-utility design is the cornerstone of well-crafted products that users love and can extract maximum value from.

You might ask "Why does this matter for a next-generation AI platform?". We believe that beautifully crafted developer products don't start and end with a well-designed API. They carry through from every single aspect of the user experience – documentation, integration into existing customer workflows, and so much more.

Most of the existing AI infrastructure was built by research teams who prioritized design and usability last – solving for their immediate need, while not being concerned about generality, usability, and flexibility. At Modular, we want to empower AI to be used by anyone, anywhere. To achieve this, our infrastructure has to combine the best of both of these worlds. As Steve Jobs said,

"Design is not just what it looks like and feels like. Design is how it works".

To deliver the best, we sought out one of the best product design firms in the world — one with a history of designing beautiful, functional, and highly thoughtful product experiences. A team that knows how to craft a product story right. After many years of admiration, we finally got the chance to partner with MetaLab.

Read here about how we partnered with MetaLab to craft the new Modular brand, and what went into developing the story behind our brand.

If you’re a product designer, excited about AI and developer platforms, and want to collaborate with the best in the world, join our team.

Tim Davis
,
Co-Founder & CPO
Eric Johnson
,
Product Lead
Matt Ellis
,
MetaLab Brand Director
Tim Davis
,
Co-Founder & CPO
Eric Johnson
,
Product Lead
Matt Ellis
,
MetaLab Brand Director
Tim Davis
,
Co-Founder & CPO
Eric Johnson
,
Product Lead
Matt Ellis
,
MetaLab Brand Director