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Modular Trademark, Branding, and Attribution Policy

Last Updated: November 13, 2024

This policy outlines the permitted use of Modular’s trademarks and branding as part of attribution requirements for Licensees of the MAX® and Mojo® License. By using Modular's trademarks or other branding elements, Licensees agree to comply with this policy and the applicable Modular terms and conditions.

1)  Definitions

  • Modular Trademarks: This includes all trademarks, logos, and service marks owned or licensed by Modular, including but not limited to "MAX," "Mojo," the Modular logo, and any other marks designated by Modular.
  • Branding Elements: This encompasses visual, design, or other elements such as logos, colors, fonts, and trade dress associated with Modular and its products or services.
  • Licensee: Any individual or entity authorized under the MAX and Mojo License to use Modular’s products, services, or associated branding.

2)  Approved Trademarks and Logos
Licensees may use the following Modular trademarks and logos in connection with the MAX and Mojo License, subject to the terms of this policy:‍‍

Logos:

  • Download
  • Download
  • Download

Word Marks:

  • Download
  • Download
  • Download

3)  Permissible Use of Trademarks and Branding

  • Non-Exclusive License: Licensees are granted a non-exclusive, non-transferable, revocable right to use the approved Modular trademarks and logos solely in connection with promoting or using Modular’s licensed products, specifically those covered under the MAX® and Mojo® License, and in accordance with the terms herein.
  • Consistency: Licensees must ensure that any use of Modular’s trademarks or branding is consistent with the branding guidelines provided by Modular as provided in this policy.

4)  Attribution Requirements

  • Proper Attribution: Licensees must include the following attribution in any product documentation, marketing materials, advertisements, or public-facing communications that reference or feature Modular’s products:
    • “MAX® and Mojo® are trademarks of Modular, Inc. used under license.”
  • Placement: Attribution must be clearly visible and not obscured by other visual elements. The preferred location is at the bottom of marketing materials, in documentation footnotes, or in credits.

5)  Use in Libraries, tools, packages, domain names social media

  • Libraries, tools and packages: Use of Modular trademarks in libraries, tools and packages should comply with this policy. Licensees should not imply that any library, tool or package is operated or endorsed by Modular without prior approval.‍
  • Domain Names: Modular trademarks, including “Modular,” and “MAX,” may not be used as part of any standalone domain name (e.g. .com etc). Use of "Mojo" is permitted but such usage should not imply it is operated or endorsed by Modular without prior approval.
  • Social Media: Use of Modular trademarks in social media usernames, handles, or accounts must comply with this policy. Licensees should not imply that a social media account is operated or endorsed by Modular without prior approval.

6)  Prohibited Use

  • No Ownership Claim: Licensees must not suggest ownership or creation of Modular’s trademarks or branding elements. All rights to Modular’s trademarks remain with Modular, Inc.
  • Disparaging Use: Trademarks must not be used in any manner that could harm the reputation of Modular.
  • Misleading or Confusing Use: Licensees must not use Modular’s branding in ways that could confuse customers or imply a closer relationship or endorsement than what is explicitly allowed under the MAX and Mojo License.

‍7)  Modular Branding Updates
Modular reserves the right to update or modify its trademarks, branding elements, or attribution guidelines at any time. Licensees will be given reasonable notice to comply with any new requirements or changes.

8)  Termination of Use
Modular may revoke a Licensee’s right to use its trademarks and branding at any time, for any reason, including non-compliance with this policy or with the applicable MAX and Mojo license terms. Upon termination, Licensees must immediately cease using all Modular trademarks and branding elements and remove them from all materials.

9)  Enforcement
Modular reserves the right to take legal action for unauthorized or improper use of its trademarks, branding, or failure to comply with the attribution requirements of this policy.

10)  Contact Information
For any questions, clarifications, or to request approval for trademark use, Licensees should contact:
Email: hello@modular.com

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Modular Champions

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Owen Hilyard

I'm a PhD student at the University of New Hampshire in the Cloud Computing Lab, where I conduct research on hardware acceleration of networking and distributed systems reliability. I'm also a former component maintainer for DPDK, the Data Plane Development Kit, which is where I got my start looking "under the hood" at networking before resigning to work in my PhD. All of this means I like making computers go fast, and Mojo + MAX is a great place to combine my love of hardware, high performance software, and my interest in programming languages. I also act as one of the community moderators for Modular on the Discord server and Discourse forum.

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Seth Stadick

I'm a Bioinformatics Software Engineer passionate about building high-performance systems. For the past six years, I've developed in Rust across environments ranging from Raspberry Pi devices to full-scale HPC clusters in the cloud. I'm excited about Mojo's potential to reshape how we approach performance-critical computing.When I'm not coding, I’m usually spending time with my family — or trying to land new tricks on a skateboard (I just learned to Ollie)!

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Brian Grenier

I am C++ developer working for a cardiac image processing company. I've been a Mojo standard library contributor since 2024. I also actively maintain two libraries, EmberJSON, a JSON library written in pure Mojo, and Kelvin, a type safe dimensional analysis library. I often hang out in the Mojo discord and forum!

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Martin Vuyk

I'm a Mechatronics Engineer who pivoted into Software Development. I like tackling complex problems and building lasting solutions. I invest my time into things that I think will be impactful.

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Sawyer Bergeron

Compiler, PL, and systems/performance engineering enthusiast with an eyebrow-raising amount of VAX assembly experience. Collector (of hobbies). Enjoys bagels just a bit too much.

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Valentin Erokhin

Author of Lightbug, a Mojo HTTP Framework (https://github.com/Lightbug-HQ/lightbug_http)

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Sora

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Maxim Zaks

I tell computers how to waste electricity, hopefully in an efficient or at least useful way.

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Gabriel de Marmiesse

Former core dev of Keras, author of Python-on-whales, currently working at Kyutai to democratize AI through open science

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Max Brylski

Explorer of the computational universe

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Tilli Fe

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Leadership team

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Chris Lattner

Distinguished Leader who founded and scaled critical infrastructure including LLVM, Clang, MLIR, Cloud TPUs and the Swift programming language. Chris built AI and core systems at multiple world leading technology companies including Apple, Google, SiFive and Tesla.

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Tim Davis

Repeat Entrepreneur and Product Leader. Tim helped build, found and scale large parts of Google's AI infrastructure at Google Brain and Core Systems from APIs (TensorFlow), Compilers (XLA & MLIR) and runtimes for server (CPU/GPU/TPU) and TF Lite (Mobile/Micro/Web), Android ML & NNAPI, large model infrastructure & OSS for billions of users and devices. Loves running, building and scaling products to help people, and the world.

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Mostafa Hagog

Mostafa is a seasoned engineering leader in high-performance computing. During his tenure at NVIDIA, he served as Engineering Director and led teams to develop optimized deep learning libraries like cuDNN and CUTLASS, revolutionizing GPU-accelerated AI. At SiFive, as VP of Software, Mostafa assumed a leadership role guiding teams in the development of an MLIR/LLVM-based software stack for SiFive Intelligence & performance cores. His contributions also extend to optimizing Intel GPU hardware/software features, playing a pivotal role in developing the AVX1/2 SIMD ISA for Intel CPUs, and contributing to the GNU C Compiler. Mostafa holds a Master of Science in Electrical Engineering from the Technion, with a specialization in compiler optimizations. His unwavering passion for innovation continues to drive advancements in the field of high-performance computing.

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Kalor Lewis

Kalor is Modular's VP, Finance and leads all our Finance operations. Prior to Modular, Kalor was a VP, Finance at Fivetran where he was the first finance hire in 2018 and built out the companies entire finance function. Before Fivetran, Kalor was part of Palantir Technologies, where he scaled their strategic finance function.

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Eric Johnson

Product leader who has built and scaled AI applications and infrastructure. Eric led the TensorFlow API, Compiler, and Runtime teams at Google Brain and Core Systems, including the founding of TFRT and the productionization of JAX. He holds an MBA from Wharton and Computer Science MS from Penn and loves soccer, fitness, and the great outdoors.

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Mike Edwards

Mike has spent over 25 years working in the fields of IT, corporate operations, and software development - most recently at Apple. Mike volunteers his time serving as a Board member with the LLVM Foundation, focusing on finance and operations. Mike truly believes in the power of AI to help address some of the world’s greatest needs.

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